Buffalo-based content creators Billy and Pat Sandora-Nastyn (I'm Pat, btw) gave their online presence a bit of a face lift with the introduction of a new logo, brand colors, brand iconography, and video graphics. Take a look at their new channel trailer that includes the new elements:

Billy & Pat have been creating content online together since 2012 when they started their YouTube channel Billy & Pat Vlog to document their engagement and wedding planning process. What started out as a way to answer common questions they received about their impending nuptials evolved into a channel focusing on relationships, lifestyle, home ownership, and travel. The original channel branding was no longer the best representation for the content being created, so PSN Creative teamed up with Seek Axiom to overhaul the brand elements.

The new branding includes a clean and modern word mark, a new color scheme of mustard, teal, navy, and grays, plus a bevy of branded icons to use as background ephemera. There is also a custom animation sequence for use in videos.

A brand refresh or overhaul can seem daunting, but it's always smart to take a look at the way you are representing yourself or your business, and to be OK with modifying the presentation to keep things looking relevant, attractive, and interesting.

Do you feel like your business or brand could use a quick cleanup? Get in touch and let's talk about the best plan of action!

- Pat