production

• Concepts and treatments
• Script writing
• Producing and directing
• Editing and post-production

As Evergreen Health continues to promote their services to the Buffalo community, they contacted PSN Creative to produce a series of commercials to highlight PrEP, the daily pill for HIV prevention. The goal of the spots was to reach new audiences via digital outlets and social apps, and lead them to a dedicated site to learn more about PrEP or make an appointment to see a healthcare provider at Evergreen.

Each ad in the series features a person going through a relatable  routine—like waking up and starting the day, or settling in at the office—and demonstrates how taking PrEP can be a simple part of everyday life. The creative for each ad was purposefully crafted to target the client's desired audiences.

Take a look at the three original spots now:

See more of PSN Creative's current and previous projects by visiting our work page.